PROJECT HIGHLIGHTS

Lilli's Healthy World launched a beautiful journal to complement its offerings, and I supported the process by listing it on Amazon and creating a targeted advertising campaign. While the product is still early in its journey, the ads have sparked interest and provided useful data to refine future marketing efforts.

The project involved refining and completing a website that was partially developed. Focus was placed on correcting CMS issues, optimizing the site for mobile responsiveness, and ensuring a seamless user experience across all devices. Additionally, content was integrated to boost search engine performance, aligning with SEO standards. Looking ahead, plans include the integration of a booking system, automation features, and the addition of custom animations to enhance functionality and visual appeal.

Developed a customized website for Deep Sensual Soul, featuring distinct sections for two photography styles: portrait and nude photography. To ensure a seamless user experience, each style is clearly separated with its own designated area. Given the sensitive nature of the nude photography, enhanced security measures were integrated to control access and protect the content. Additionally, basic SEO strategies were implemented to boost visibility and ensure the site reaches its intended audience.

Recently launched "Frau am Werk," an Etsy shop dedicated to offering unique, handmade products. Although still in its early stages with a limited product range, the shop reflects a growing passion for creativity and craftsmanship. Plans for expanding the inventory and refining the shop's overall presence are underway, with a focus on growing both the product selection and customer base.

For the UGC collaboration initiative, I conducted detailed research on what should be included in the collaboration proposals. This involved identifying key elements to highlight in the packages and ensuring they aligned with the brand's goals. While Lilli made the final decisions on the specifics, I contributed significantly to the structure and presentation, ensuring the proposals were clear, engaging, and on-brand.

We worked together to create a more organized and efficient filing system, making it easier to manage and access important documents. In addition, I supported the ongoing content creation for the website, ensuring it remained fresh and aligned with the brand’s messaging through regular blog updates.

To improve lead generation, we introduced digital products such as free resources to attract email subscribers. This strategy helped build a valuable email list that not only grew our community but also allowed us to nurture relationships with potential customers.

Oversee the end-to-end management of Airbnb bookings, including guest communication, payment processing, and reservation adjustments. Ensure smooth operations and high guest satisfaction by managing inquiries, confirming bookings, and coordinating check-in/check-out details. Keep the booking calendar updated and handle any issues promptly to maintain a seamless guest experience.

Managed the translation of a website from German to English, ensuring that the content was not only accurate but also optimized for the English-speaking market. Added SEO elements such as title tags and meta descriptions to improve search engine visibility and enhance user experience across both language versions.

Lilli's Healthy World was ready for a stronger brand presence, and I helped define a cohesive brand identity. By creating a brand guide with logos and design elements, as well as identifying key audience personas, we ensured that all marketing efforts connected with the right people. This allowed the brand to feel more aligned with its core values and resonate deeply with its audience.

For this project, the branding and online presence of a mobile hairdressing business were enhanced. A basic visual identity was created, including a new logo and color palette. Additionally, a Google My Business page was set up to improve local search visibility. A simple Facebook advertising strategy was recommended to support her marketing efforts. As a result, the client experienced an increase in inquiries and bookings. Plans for the future include building a website to further enhance online visibility and attract more customers.

The previous website didn’t reflect the essence of Lilli's Healthy World, so I guided a complete redesign that better captured the brand’s inviting and warm nature. By collaborating on a more structured, user-friendly layout, we made sure visitors felt welcomed and understood, enhancing the overall experience and engagement.

Collaborated with Tatiana to create a distinctive brand identity for Crystal Glo, a nail art studio. The project encompassed designing a logo, selecting a color palette, and developing design elements that reflect the essence of the brand. This cohesive visual identity sets the foundation for future marketing and online presence as the brand grows.

Streamlined the onboarding process for new models by preparing necessary forms and managing documentation. Supported the customization of internal software tools, working with the software team to optimize functionalities. Also contributed to translating key documents, ensuring all materials were up to date and aligned with company standards.

I oversee financial tasks for Data Label, including tracking overdue invoices and managing payment reminders. I prepare payments and maintain accurate records in DATEV by categorizing expenses and attaching relevant documentation.

Managed client inquiries, prepared and sent proposals, and acted as a liaison between models and bookers to coordinate booking requests. Organized travel arrangements for models and oversaw the invoicing process, ensuring timely and accurate billing. Additionally, handled administrative duties such as maintaining the model database and managing required documentation.

Developed a distinctive website for Grease Monkey Garage, incorporating humor and personality to align with the brand's unique tone. Basic SEO adjustments were made to improve visibility, and the Google My Business profile was optimized to enhance local search presence. Since the website launch and optimization, the garage has seen an increase in inquiries and bookings, with clients noting the website’s engaging style as a key factor in their decision to choose the service.

Designed and developed an intuitive, user-friendly e-commerce website with responsive design to ensure a seamless shopping experience across all devices. Enhanced the site’s SEO by refining content, conducting keyword research, and optimizing meta descriptions for improved search engine visibility. Integrated essential legal documents such as privacy policies and terms & conditions, ensuring the website met all regulatory standards while offering transparency to users.

Developed a comprehensive content strategy based on content pillars, creating blog posts that provided valuable insights into pet care while establishing the brand as an authoritative source in the industry. By focusing on targeted content topics, the strategy aimed to drive organic traffic and improve SEO rankings. Consistently published well-researched, SEO-optimized articles to increase user engagement and support the brand's growth in the digital space.

Developed and implemented a social media strategy with a focus on Pinterest, aiming to enhance brand visibility and engagement within the pet care community. Managed paid advertising campaigns on Pinterest and Google Ads, creating targeted and visually engaging content to drive traffic and conversions. Continuously monitored and optimized campaigns, adjusting strategies based on performance data and audience interaction to improve overall campaign effectiveness.

Ensured the e-commerce business stayed aligned with EU regulations by conducting thorough product reviews and responding to compliance changes as they arose. Took proactive steps to deactivate non-compliant products while maintaining smooth website operations. Developed an organized system for tracking compliance, ensuring the business stayed ahead of any regulatory challenges without causing disruptions.

Developed a strong and distinctive brand identity for an e-commerce store offering premium pet essentials, focusing on creating a connection with passionate pet owners. Conducted in-depth market research to understand customer pain points and desires, while designing detailed customer personas to ensure all branding efforts resonated deeply with the target audience. Crafted a business strategy that aligned the brand’s vision with market trends, laying a foundation for long-term growth and customer loyalty.

Utilized tools like Google Search Console and heat mapping software to track and optimize website performance. Focused on both on-page and technical SEO to improve search engine rankings, user engagement, and overall site speed. Regularly analyzed data to fine-tune content, enhance user experience, and ensure long-term sustainability for the website’s online presence.

Upon joining, I recognized significant gaps in task tracking and communication across departments. To address this, I implemented Asana for non-construction related tasks, streamlining internal communication and project management. For construction-related projects, I played a key role in the implementation of SimPRO and later Buildertrend, customizing both platforms to meet our specific needs. I also took responsibility for training staff, creating user guides, and ensuring the tools were fully integrated into daily workflows. By automating repetitive tasks and restructuring processes, we improved communication, reduced delays, and significantly enhanced project execution efficiency, resulting in time and cost savings across the board.

As the company expanded into custom home construction, a structured onboarding process for subcontractors was essential. I designed and implemented a detailed framework that guided subcontractors from registration to integration, ensuring compliance with local legislation. This included creating screening processes, establishing necessary documentation (such as agreements and compliance forms), and setting up a monitoring system to track subcontractor performance. The result was a smoother integration process and stronger oversight of subcontractor quality and legal adherence.

The company lacked a formal onboarding process, leading to inconsistent training and longer adjustment periods for new employees. To address this, I designed an induction program that introduced essential company information and role-specific guidelines. This structured approach allowed new hires to settle in more smoothly while ensuring key policies and expectations were clearly communicated. Additionally, I created training scripts tailored to different departments, developed process guides, and provided hands-on software training. By standardizing onboarding, we improved efficiency, reduced knowledge gaps, and enhanced team alignment.

Kong Group's hiring process lacked structure, resulting in an overwhelming number of applications—many unrelated to the job requirements. To streamline this, I introduced a system that prioritized candidates who followed specific instructions within the job ad, serving as an initial screening step. This reduced the time spent on reviewing applications by approximately 80% while ensuring stronger candidate alignment. For trade and construction roles, I adapted the process to maintain accessibility while still identifying the best talent efficiently. The result was a faster, more focused hiring approach that improved both recruitment quality and efficiency.

Upon the completion of the rebranding initiative, I led the seamless transition to the new brand identity across various company platforms. I managed the rollout of updated branding materials, including documents, uniforms, and stationary, ensuring cost-efficient prioritization. I collaborated on the development and launch of the new website, contributing to content creation and maintaining the site post-launch. In parallel, I introduced new digital marketing strategies, including the creation of lead magnets and overseeing Google and Meta ad campaigns. Additionally, I streamlined project management tools and processes to align with the updated brand, ensuring consistency and operational efficiency.